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Barstool Sportsbook Signs Deal with Kansas Speedway

barstool sportsbookBarstool Sportsbook signs deal to become a marquee partner for the Kansas Speedway. It is part of the battle to gain traction in the state as it prepares to launch the sports betting market this fall.

The Kansas Speedway announced that the upcoming NASCAR race on September 11 would be rebranded as Hollywood Casino 400 presented by Barstool Sportsbook. Also, the Hollywood Casino will open a temporary sportsbook during race day to accept wagers on NASCAR races.

According to gambling industry experts, the Barstool Sportsbook at the casino will improve fan engagement and interest during race day. Thus, the Kansas Speedway is enthusiastic about the opportunity.

Barstool Sportsbook Signs Deal

Kansas regulators are pursuing a fall launch for sports wagering. Also, they hope to open in time for NFL wagering during Week 1. So it would be a speedy circle back for the state, which legalized sports wagering throughout the spring legislative session.

According to online bookie software reports, the fast track to launching sports betting is not uncommon. For example, Wyoming and Arizona established their sports wagering markets in time for NFL Week 1 activity last year.

The NFL season starts September 8. It would be the Thursday of the race weekend in Kansas City. Thus, players still have time to read football and basketball betting tutorials.

In September, Hollywood Casino will open a transitory retail Barstool Sportsbook under its Turn 2 Sports Bar and Restaurant. However, it still needs the regulator’s approval. Barstool likewise has mobile sports wagering access through Penn National Gaming.

Development on a Barstool Sportsbook probably will start in late August. That sportsbook will incorporate an eatery, fieldhouse games, and admittance to a patio overlooking the Speedway. Also, Kansas is not the first state to have a Barstool brand in NASCAR. The sportsbook operator ventured into the Arizona market through a deal with Phoenix Raceway.

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