Barstool Sportsbook Signs Deal with Kansas Speedway
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- Category: Gambling Industry
- Created: Sunday, 31 July 2022 10:29
Barstool Sportsbook signs deal to become a marquee partner for the Kansas Speedway. It is part of the battle to gain traction in the state as it prepares to launch the sports betting market this fall.
The Kansas Speedway announced that the upcoming NASCAR race on September 11 would be rebranded as Hollywood Casino 400 presented by Barstool Sportsbook. Also, the Hollywood Casino will open a temporary sportsbook during race day to accept wagers on NASCAR races.
According to gambling industry experts, the Barstool Sportsbook at the casino will improve fan engagement and interest during race day. Thus, the Kansas Speedway is enthusiastic about the opportunity.
Barstool Sportsbook Signs Deal
Kansas regulators are pursuing a fall launch for sports wagering. Also, they hope to open in time for NFL wagering during Week 1. So it would be a speedy circle back for the state, which legalized sports wagering throughout the spring legislative session.
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